Cookies and tracking
Last updated 28 September 2026
This page lists what this website actually stores and loads. It is deliberately specific: if something is not on this page, this site does not do it.
One thing we count without asking
We keep a simple tally of how many times each page is viewed, and how many people accept or decline the choice below. It is a running total and nothing more.
There is no cookie, nothing stored on your device, and no identifier — not even an anonymous one. Your visit is added to a number; no record of it is kept. Two people viewing a page looks exactly the same as one person viewing it twice, because that is all the information there is. It is never sent to Google or anyone else.
We count it so we can tell the difference between a quiet week and a broken website. The only other things recorded are:
- which page was viewed
- whether it was a phone, tablet or computer
- the campaign details on the link you followed, if you arrived from an advert or a marketing link
Before you choose
Google Analytics and Google Tag Manager (which runs our Google Ads measurement) load on every page using Google Consent Mode, with all of Google's cookie permissions switched off. In that state Google sets no cookies and no identifier; it receives only limited, cookie-free signals, such as that a page was viewed or that a visit came from an advert, and uses them to estimate totals. Like any request to a website, these signals include your device's IP address and the address of the page you are on.
Until you accept optional cookies, this website does not:
- set any Google Analytics or Google Ads cookie
- create any identifier on your device
- record which pages you view
- record taps on the phone number or email address
- record that you started filling in a form
- load the Google Maps embeds
- link what you do on one page to what you do on another
The page tally described above and Google's cookie-free signals are the only things that happen before you choose, and neither involves a cookie or an identifier.
Continuing to browse is not taken as agreement, and nothing is pre-ticked.
What is stored, and when
| What | Set by | When | Purpose |
|---|---|---|---|
| ssm_consent | This website | As soon as you answer | Remembers your answer so you are not asked on every page. Stored on your device only, and set whether you accept or decline. |
| ssm_anon | This website | Only if you accept | A random identifier with nothing personal in it, so separate page views can be counted as one visit. Removed when you withdraw. |
| GTM-55M6L69V | Google Tag Manager | Every page, cookie-free until you accept | Runs this website's Google Ads measurement. Before you accept it runs with cookies switched off and sends only cookie-free signals. |
| _ga, _ga_* | Google Analytics | Only if you accept | Google's own analytics cookies, used to measure visits and traffic sources. |
| _gcl_*, and Google advertising cookies | Google Ads | Only if you accept | With your consent, Google Ads cookies measure whether a visit from one of our adverts led to an enquiry or a call, so we can see which adverts work. |
| Page tally | This website | Always | A running count of page views and of accept/decline choices. No cookie, no storage on your device, no identifier, never shared. |
| Google Maps | Only if you accept | The embedded maps are not loaded until you agree. The address is shown either way. |
What is measured if you accept
- pages viewed, and how you arrived at the site
- click to call — that someone tapped the phone number. It does not tell us a call happened, only that the link was tapped.
- click to email — that someone tapped the email address. The address they tapped is never sent to Google.
- that someone began filling in the enquiry form
- that an enquiry was successfully sent
- which Google advert, if any, led to your visit or enquiry
Your name, email address, telephone number and message are never sent to Google Analytics.
If you decline
No cookies or identifiers are set, and Google stays in its cookie-free mode. The site works normally, the enquiry form works normally, and your enquiry is still received and answered — see the privacy notice. Because no identifier exists, we cannot tell where that enquiry came from, and it is recorded as unknown rather than guessed at.
Changing your mind
Withdrawing switches Google back to its cookie-free mode, deletes the identifier from your device, and clears the Google Analytics and Google Ads cookies this site set. Analytics information already collected is kept for 14 months and then deleted.